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Showing posts from January, 2023

How to do Digital Marketing for companies?

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How does digital marketing work for different types of contexts? Although it is a strategy that offers several benefits, each business has its particularities, with different objectives and audiences. Therefore, we must look at the challenges of each business and understand how online marketing can be applied to generate the expected results. Find out below the most important practices for each type of company. Digital Marketing for Small Businesses  Many small businesses often have key customers who determine their business's revenue. And a limited budget can make prospecting for new consumers even more difficult due to the inability to invest in Google Ads and having small team structures. In this sense, local SEO can be a good strategy to attract customers in a short geographical space. Co-marketing (partnerships with companies with the same audience but offering different products and services) is also a great way, like posting lives and promotional packages together, f

BUSINESS PLAN TO SET UP A PROFITABLE HAIR SALON

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If you are reading this, it is because you have the project in mind to set up a hairdressing salon, and you want, above all else, to make it profitable. Eliminating the risk of the undertaking and investing in your dreams is an action that seems difficult but not impossible. To begin and to know if your business is viable, you must prepare a real Business Plan specialized in the sector. We teach you how to do it. Why is the Business Plan important? When opening a hairdressing salon or any business related to beauty, it is essential to bet on the image and quality of the service. Competing for quality and image can be the fundamental pillars for your business to be profitable. However, in terms of study and research, it will not be enough. You will need to know the viability of the business and what the estimated real profits may be. The Business Plan is the fundamental document to transform an idea into a business model capable of generating constant income. A kind of entre