How to do Digital Marketing for companies?

How does digital marketing work for different types of contexts? Although it is a strategy that offers several benefits, each business has its particularities, with different objectives and audiences.

Therefore, we must look at the challenges of each business and understand how online marketing can be applied to generate the expected results. Find out below the most important practices for each type of company.

Digital Marketing for Small Businesses 

Many small businesses often have key customers who determine their business's revenue. And a limited budget can make prospecting for new consumers even more difficult due to the inability to invest in Google Ads and having small team structures.

In this sense, local SEO can be a good strategy to attract customers in a short geographical space. Co-marketing (partnerships with companies with the same audience but offering different products and services) is also a great way, like posting lives and promotional packages together, for example.

Digital Marketing for Medium Businesses 

Unlike small companies, medium-sized companies tend to have a more robust structure with a well-defined client portfolio. His biggest challenge is to retain customers and expand the offer of products and digital marketing services. 

However, in many cases, the lack of the necessary investment can make the process even more complicated and lengthy. In this sense, there are two good strategies: content marketing and alliances with digital influencers.

While the former brings organic traffic to the website, increasing the business's visibility, the latter explores the brand's credibility for a specific audience. When they are well aligned, they can produce good results.

Digital Marketing for Large Companies

Large companies, already consolidated in the market, are the first target of competitors. This generates the need to invest in strategies to remain the public's favorite in many other attractive offers.

In addition, as they are already known at the national level, they focus on competing internationally, adapting their strategies to each part of the world.

In this sense, it is important to invest in data analysis tools to measure the performance of actions, increasing the perception of the company's value and adjusting the path towards internationalization.

Digital Marketing for B2C Companies

B2C (Business to Consumer) companies focus on directly attracting the final consumer of products and services, such as supermarkets and clothing e-commerce.

This type of public has the lowest purchasing power, with inexpressive values ​​and the desire aroused by status or specific benefits, aiming at immediate results.

In digital marketing for B2C companies, it is interesting to use strategies that aim at the emotional side, such as carrying out campaigns on commemorative dates, improving the connection through email marketing and increasing engagement through social networks.

A more impulsive public looks for all the information at once and tends to make purchases instantly.

Digital Marketing for B2B Companies

B2B (Business to Business) companies offer products and services for other companies to use with their end consumers, either directly or indirectly. In our example above, they would be wholesalers, distributors, and factories. It works like a hierarchy.

Unlike what happens in sales to individuals, companies often do a lot of research before purchasing; small differences in value impact the bottom line. Then, they compare the price and quality of the product with the audience acceptance, delivery time and other similar issues.

We at Mavenup Creatives offer all digital marketing services all over the USA.